Save the sea kittens
This campaign made me laugh! And it is doing something I’ve wondered about… How can a good cause capitalize on the online world’s unquenchable desire to view cute cat images?
PETA’s campaign is all about asking people to stop eating fish and write to the US government to ask them to protect fish. But since fish are not cute, they propose rebranding them as “sea kittens.” Maybe that will help. “Chicken of the sea” certainly worked for tuna. The site has lots of creative content to explore.
About the Campaign
People don’t seem to like fish. They’re slithery and slimy, and they have eyes on either side of their pointy little heads—which is weird, to say the least. Plus, the small ones nibble at your feet when you’re swimming, and the big ones—well, the big ones will bite your face off if Jaws is anything to go by.
Of course, if you look at it another way, what all this really means is that fish need to fire their PR guy—stat. Whoever was in charge of creating a positive image for fish needs to go right back to working on the Britney Spears account and leave our scaly little friends alone. You’ve done enough damage, buddy. We’ve got it from here. And we’re going to start by retiring the old name for good. When your name can also be used as a verb that means driving a hook through your head, it’s time for a serious image makeover. And who could possibly want to put a hook through a sea kitten?
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January 26th, 2009 at 9:39 pm
All species of wild seafood that are currently fished are projected to collapse by the year 2050, according to a new four year study by an international team of ecologists and economists. Collapse is defined as 90 percent depletion. (http://www.ens-newswire.com/ens/nov2006/2006-11-06-02.asp)
Peta is doing all it can to prevent this from happening, some people just respond to random things. Every bit helps I guess.
XVX for life, R.A.S.H. ’til death.