Things you can’t say in fundraising
That’s the kind of language that can get you in trouble. Those are trademarked phrases and they can’t be tossed around lightly. Tom Ahern has written a biting post on the subject.
If you are working in fundraising, you’ve witnessed the popularity of Penelope Burk’s “donor-centred fundraising” books, seminars and consulting. Even bigger is Terry Axelrod’s company Benevon (formerly called Raising More Money). You might have explored these programs in a hopeful quest for the secret to fundraising success (both profess to have it). You might have bought the books (I have) or attended a rather pricey seminar (guilty).
I think their approaches both work. But there isn’t anything revolutionary in them. There’s no secret. They are common sense, strategic approaches to fundraising. Follow the golden rule and treat donors well. Say thank you. Be super organized. Be respectful. Tell a good story. Use your assets. Follow through. Is this really new?
A few years ago I was shocked when a colleague received a cease-and-desist letter for using the term “Raise More Money” in a book title. She had been publishing fundraising books and advice for decades. Basically she taught people how to “raise more money.” How many ways are there to rephrase that? She was asked to stop because that phrase belongs to Axelrod. Don’t talk about an “Ask Event” or “Treasure Map” either.
It isn’t enough to make hundreds of thousands from nonprofits? Must you gag your competitors and colleagues too?
Rant over and out.
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- Tip of the Week: Getting Things Done
- Fundraising is a sales job
- Happy holidays!
- Technical difficulties
- Mapping the fundraising process
