Future of Canadian philanthropy
AFP Canada ran a “Future of Philanthropy” advertising supplement in the Globe and Mail last week. If you missed it, you can download the whole thing here.
I can’t say that any of the information was especially surprising (this is an advertising piece after all) but there were some interesting stories. The thing I found myself doing most was looking at the ads from various nonprofits. Looking at ads side-by-side really helps you to see what works and what doesn’t. You be the judge, but my faves (they intrigued me enough to go to their websites) were from Bridgepoint Health and Alberta’s Promise. Apparently big, simple and kind of obscure works for me.
Related Posts:
- National Philanthropy Day
- Red Cross revisted
- A Bourgeois Duty
- Insights from the AFP International Conference
- The impact of matching gifts
August 19th, 2008 at 7:46 am
I’m glad we intrigued you!