Vote for the best nonprofit tagline
Nancy Schwartz’s Getting Attention blog is running a contest where you can vote for the best nonprofit tagline. The short list of 20 has been culled from more than 1,050 submissions.
Personally, I think every nonprofit needs a tagline. All the more so if your organizational name is dry, long, unclear or filled with jargon. The best taglines are short and inspire/explain, delivering your brand promise in a pithy and memorable little nugget.
I’ll never forget an organization I worked with years ago… the Snake River Alliance. Their name doesn’t say much, especially to those who don’t know the Snake River. But they developed a great tagline — “Idaho’s Nuclear Watchdog” — and I’ll never forget them because of it. A good tagline can compensate for a poor name. So if you are contemplating an organizational name change, ask yourself if your identity problems could be solved by a brillant tagline. And go get that thesaurus!
Here are a few of my favourite taglines from clients and former clients:
David Suzuki Foundation – Solutions Are In Our Nature
The Land Conservancy of BC – Special Places. Forever, For Everyone.
Adoptive Families Association of BC – A Family For Every Child
Tides Canada Foundation – Think Big. Give Wisely.
Related Posts:
- Boo for the Red Cross
- Nonprofit balancing act
- Zen and the Art of Nonprofit Technology
- Secrets of a winning employee campaign
- Chart fun for nonprofits
June 18th, 2008 at 5:54 am
Good post Andrea. I also voted for my favourites. Indeed developing a great, simple and effective tag line can be as difficult as any other communication piece from a charity – but if you nail it – it can really take your breath away.