Blueprint Fundraising

Lovely example of stewardship via email

images.jpg I made a donation to my alma mater, McGill University, last year. Since then they have done a great job of keeping in touch. Here’s an example… A short email linking to an animation about the difference that McGill graduates are about to make in the world as they graduate. It’s a simple idea, but nicely timed and clearly saying “thank you” rather than “give give give.”

Here’s the note sent by email (there was also a header and footer with a salutation and all the contact info). Click to view the animation.

The university is in the midst of “Campaign McGill” a massive effort to raise $750 million. The campaign website is also nicely done and a good example of the presentation of a multifaceted case for support. Their campaign theme of “History in the Making” feels less generic to me than a lot of university campaigns (where a frequent theme seems to be general “excellence”).

-2.jpg

Related Posts:

This entry was posted on Friday, May 16th, 2008 at 7:56 am and is filed under Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response.

Leave a Reply

« Are you spending more than 35 cents to raise a dollar?
Five ways to improve response to your donation page »