Blueprint Fundraising

Need some inspiration for your next appeal? Check out SOFII, a “Showcase of Fundraising Innovation and Inspiration.” I don’t really know of anything like it. You’ll need to sign up for a free membership then you can browse through case studies and examples of some of the world’s most influential fundraising campaigns and ideas. The site has especially good examples of direct mail packages and advocacy advertising campaigns. The commentary for each case study tells you what worked, what didn’t and why the campaign was innovative at the time. There are some interesting historical fundraising pieces too. Here is Unicef’s first-ever Christmas card from 1946 and an Oxfam fundraising ad from the 1950s.

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This entry was posted on Friday, January 25th, 2008 at 10:10 am and is filed under Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response.