Now every Canadian charity can accept stock donations
In case you haven’t heard, CanadaHelps.org recently added the ability for donors to make gifts of stocks through their website, to any charitable organization in the country. You don’t need to have your own broker to handle stock donations.
There is a great advantage for donors to give this way and it is well worth promoting the option to your prospective supporters. Since legislation changed in 2006, donors do not have to pay capital gains tax on publicly traded stocks when they donate them to charitable organizations. The donor saves more by giving stocks than they would by selling the stocks and donating the proceeds.
Here’s a little illustration on how much a donor could save by giving stocks instead of selling the stocks and giving cash. 
(Disclaimer: the details will depend upon the donor’s specific situation. This is just an example. Graphic from CanadaHelps.)
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