Archive for November, 2007

LOLcats and fundraising: two worlds collide

limc I’m one of those people who spends way too much time looking at cute pictures of cats online. If the picture has a silly caption, so much the better. But would the worlds of LOLcats and fundraising ever collide?

Yes. Thanks to Stuart Bright, the originator of a serious donor relations problem for the Hervey Foundation for Cats, an Alberta charity for abandoned or injured cats. Bright recently pleaded guilty to charges of sending defamatory letters to 600 donors to the cat charity. From the Edmonton Sun:

According to agreed facts, Bright lived common-law for several years with Marjorie Hervey, president and founder of the Hervey Foundation for Cats, a Stony Plain charity for abandoned or injured cats. While they were together, the “advanced” computer user set up an e-mail account and a website for the foundation. The couple’s relationship deteriorated in 2004 and he moved out in June 2005. A month later he accessed the foundation website and changed the password for the e-mail account, but never informed Hervey of the change.

This meant Hervey could no longer get e-mails sent to her and Bright could also send messages from the account as if Hervey was writing them herself. He then used the account to send himself three derogatory e-mails which were made to look as if Hervey had written them and he used them in his favour during civil court proceedings between them. The e-mails include one in which he is referred to as a “little wimp” and has an attached picture showing a hand with a gun pointing at a kitten with its front paws up as if it is surrendering (here’s the photo).

CatG

Bright then used a mailing list of about 600 supporters of the cat foundation to send out a libellous letter regarding Hervey and the foundation, which resulted in complaints to the RCMP and supporters withholding their donations. The bogus letter has Bright stating he had resigned as general manager of the foundation and saying “it is with a broken heart and regret I have to inform you …” The letter then falsely suggests that nearly $100,000 in donations had been used by Hervey and her husband, William Hamilton, to buy booze, hairdressing, food and gifts. The fake letter also suggests Hervey had euthanized 300 cats needlessly and had mistreated many others. As well, it says Hervey had threatened to kill him and pointed a loaded gun at him four times.

Marjorie Hervey is in the process of re-building public trust in her organization.

 
 

Procrastinator’s Guide to Year-End Fundraising

PLOTS

It begins with a poem…

Twas the Night Before Christmas, and all through the House,
Grownups were surfing and clicking their mouse.

The kids were asleep and the stockings were loaded,
With ipods and Wiis and things sugar-coated.

And now it was time to think of some others,
The poor, disenfranchised, sons, daughters and mothers.

Worthy cause emails came in by the scores,
Making the case for donations and more.

Which one to choose, and what to do then,
Join, donate, or give—oh how much and when?

But the sites were a mess and the forms were a tangle,
The wanna-be donors’ nerves came a-jangle.

It was too much confusion and they were so tired,
You’d think it would be easier to make charity wired.

Donate tomorrow, they said to themself,
Was enough work today to be Santa’s elf.

And so off to bed, the causes can wait,
If it had only been easier to give or donate.

A Procrastinator’s Guide to Year End Fundraising has excellent tips on how to make online giving a smooth and pleasant process for your donors and how to integrate it into your year-end solicitation plans. The guide covers 10 steps:

1. Inspire your donors every day
2. Blaze trails to your donate pagePLOTS
3. Optimize your donate form
4. Test drive your online donation process
5. Create a “Why Donate” page
6. Thank your donor at least three times
7. Provide for a warm welcome
8. Launch a two-pronged cultivation plan
9. Measure and Test
10. Avoid procrastinating next year!

 
 

Upcoming workshop for fundraising newbies

regicon I’m leading a workshop on “Fundraising Fundamentals” for the Alliance for Arts + Culture on December 4. If you are relatively new to fundraising, come check it out. The main focus of the session will be how to take the first steps into the world of private sector fundraising (such as individual donor appeals, special events, foundation grants and major donor work). Most of the people in attendance will be from arts organizations, but the principles will apply to any nonprofit organization. Here are the details:AFAL

Fundraising fundamentals:
Going beyond government grants

Tuesday, December 4, 2007
10 am to 1 pm
The Alliance for Arts and Culture
Suite 100- 938 Howe Street Vancouver BC

Workshop cost: $75 (+ GST) for Alliance members and $100 (+ GST) for non-members. Pre-registration and payment is required. Please phone 604-681-3535 or email info@allianceforarts.com to register. See you there!

 
 

Donors give to keep names off and options open

UW logo When I teach the “Capital Campaigns” class in FUND 1215 of BCIT’s Fundraising Management program, I always ask students how they feel about naming rights. There are usually a few who have no problem with them, seeing it as a way to encourage or honour donors. But a greater number wrinkle their noses and say they don’t really like naming — especially corporate naming.

WisconAnn

The Wisconsin School of Business at the University of Wisconsin-Madison seems to have tapped into that sentiment, with great success. They recently announced a commitment of $85 million from a group of 13 alumni who want to keep a name OFF the business school for the next 20 years. They call themselves the Wisconsin Naming Partnership. You can watch a video of the no-naming ceremony. The unusual gift is getting lots of coverage.

From the announcement:

The Wisconsin naming gift is the first of its kind received by a U.S. business school. Conventional business school naming gifts adopt the name of a single donor in perpetuity. By preserving the Wisconsin name for 20 years, this gift leaves open the option of future naming gifts.

UW-Madison Chancellor John D. Wiley calls the gift “a creative act of philanthropy and a major milestone for our university.”

“These partners have stepped forward to ensure that their deep pride in this school, this university and this state is passed along to the next generation of business students,” Wiley adds.

Before you think that this is all about altruism and high ideals… members of the naming partnership are going to provide advice to the business school on issue of naming rights in the future. From a CityNews interview:

Micheal Knetter, Dean of the School, has noticed that the price of naming rights has been skyrocketing in recent years. He suspects that by 2027, when the agreement is up, he could reap a major fortune by offering up the rights to the school’s name again, a figure he estimates could be worth an astounding $300 million or more by then.

 
 

Portrait of a do-gooder

Mariosig I’m pretty sure this will be the one and only time you will see what is almost a complete butt cheek here on the fundit. So enjoy.

You might have seen this already but it’s so ridiculous that I’m compelled to repeat it. Mario Lopez (from the TV shows Saved by the Bell and Dancing With the Stars) is SUCH a do-gooder. When he isn’t working out or tanning, he’s doing good deeds. Like on October 27, when he was booked as the headlining special guest at a benefit to raise money for a shelter for domestic violence victims. But he was a no-show. Why? More urgent good deeds, he said: helping relatives who were displaced by the San Diego fires.

So imagine everyone’s surprise when photos were snapped of Mario at the Playboy Mansion Halloween Party! Or maybe that’s his firefighting outfit?
PBPArty

Reported by PerezHilton.com and spotted on Don’tTelltheDonor.

 
 

The trends: fewer donors, larger gifts

wind_thumb.gif Those are the trends according to Statistics Canada’s newly released numbers on the state of charitable giving.

Canadian taxfilers reported making charitable donations totaling $8.5 billion in 2006, up 8.3% from 2005. But sadly the number of donors decreased 1.4% to 5.8 million. For the fourth year in a row, donors in Abbotsford had by far the highest median donation of any metropolitan area at $620. For a little bit of speculation on why the number of donors is decreasing, check out this article from the Globe and Mail.

 
 

Now every Canadian charity can accept stock donations

Canada Helps button In case you haven’t heard, CanadaHelps.org recently added the ability for donors to make gifts of stocks through their website, to any charitable organization in the country. You don’t need to have your own broker to handle stock donations.

There is a great advantage for donors to give this way and it is well worth promoting the option to your prospective supporters. Since legislation changed in 2006, donors do not have to pay capital gains tax on publicly traded stocks when they donate them to charitable organizations. The donor saves more by giving stocks than they would by selling the stocks and donating the proceeds.

Here’s a little illustration on how much a donor could save by giving stocks instead of selling the stocks and giving cash. Securities FAQ

(Disclaimer: the details will depend upon the donor’s specific situation. This is just an example. Graphic from CanadaHelps.)

 
 

Novel twist on the simple pledge-a-thon

letter x This website combines so many great things that I don’t know where to start.
I am Emily X is a blog that chronicles 40 days in the lives of Planned Parenthood workers and asks readers to pledge donations based on the number of protesters they encounter.

They are on day 36 and have encountered 426 protesters — from the polite and pious, to the obscene and violent. They are raising money ($40K+ to date) and using video interviews with volunteers and workers to delve the many reasons why Planned Parenthood (and reproductive choice) is so important. The campaign and blog is a response to anti-choice groups’ “40 days for life” campaign.

Emily X

Here’s a snippet from the first post:

Hello, world.

We’re in the middle of something here at Planned Parenthood (where I work). The anti-choice people call it “40 days for life.” I call it another day at the office.

Basically, the anti-choice groups have decided to picket more than 80 Planned Parenthood clinics across the country for 40 days. September 26-November 4.

I’m used to picketers. Planned Parenthood is used to picketers. It bothers me very much that the picketers aren’t just picketing our clinics — that they’re really about making it impossible for women to get health care. But…we don’t let them faze us. As for me, the more picketers there are, the harder I want to work.

So, I’ve decided to do something a little different. I’m inviting you come to work with me. Seriously. Every day, I’m posting to this blog — some notes about my day, some photos, some video. I want you to know what it’s like to work for Planned Parenthood.

That’s not all. Since the 40 days thing began, various friends and supporters have emailed us saying they’d like to donate money for every protester that shows up. So we set up a thing over there on the right, at the top of the column — please pledge 5 or 10 cents, too! You have no idea how far we can make donations go at Planned Parenthood.