Recommended reading: The Zen of Fundraising
I am a sucker for books filled with 101 of anything or 52 ways to do whatever…
And I’m really enjoying a little paperback called The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships
All Burnett’s books are excellent and this one from 2006 is filled with advice and wisdom presented in a light and direct way. Each tip is supported by stories and examples from his experience. Here are 4 of the 89 ideas:
#21. “Never believe ‘that won’t work here.’” (How many times have I heard that! And how many times have I thought that myself?)
#18. “Recognize fundraising’s three most important words.” (In case you are wondering, the words are may change mind, highlighting the importance of donor stewardship.)
#71. “Be proud to be a fundraiser.”
#48. “Talk to donors where they are, not where you want them to be.”
Along with the serious tips, he has silly quotes to make you smile:
“If you can keep your head when all others around you are losing theirs… it’s just possible that you haven’t fully appreciated the situation.”
“Before criticizing someone you should walk a mile in their shoes… then you’re a mile away and you have their shoes.”
Related Posts:
- Tip of the Week: Getting Things Done
- What I meant to say was…
- Queer eye for the fundraising guy (and gal)
- New fundraising policy from the Canada Revenue Agency
- Fundraising Basics course registration open
