Blueprint Fundraising

Note to alma mater: “I need the money more than you do”

McGill giving I came across this funny plea “Your Fundraising Drives May Drive Me to Drink,” from a graduate who wants his college fundraising department to leave him alone. His $40,000 in student debt leaves little room for charitable giving to the school. He links to an interesting article pointing to a trend for higher-ed fundraising: the concern that as student debt rises, future alumni fundraising revenue is jeopardized. Makes sense.

I only recently made my first donation to McGill, where I spent my university days. They had my address wrong for years but they finally tracked me down. I gave not so much because I think they need the money (I don’t think so, although the English department probably isn’t their highest priority) but because I want to see their fundraising machine in action.

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This entry was posted on Monday, July 9th, 2007 at 2:01 pm and is filed under Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response.

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