Blueprint Fundraising

Greenpeace does such an amazing job in communicating the importance of their work. Here is a great video from Greenpeace UK (you can watch all their videos here on You Tube) in support of Forest Stewardship Council products. The story telling and metaphor are very effective.

How would you feel is your home was torn down around you? Sir David Attenborough, Ewan McGregor and Andy Serkis (who played Gollum in The Lord of the Rings) lend their talents to this illustration of how forest communities suffer as a result of illegal and destructive logging. Directed by Julien Temple.

I just wonder why they don’t have a website in the video to tell you more about how to buy FSC products or support Greenpeace.

Found via the Appropriate Infrastructure Development Group blog.

Related Posts:

• Super smart viral video
• Clever kid outwits Make-A-Wish Foundation!
• Compelling video: CMHA and The Cleaning Solution
• Lovely little ad from Community Living BC
• Running the Numbers on Earth Day

This entry was posted on Monday, June 11th, 2007 at 3:50 pm and is filed under Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response.