Blueprint Fundraising

How do you communicate with your supporters? One of the very best ways is by adding RSS to your website.

If you’re reading this, you know at least a little something about blogs. You might even be viewing this through an RSS reader such as Google Reader (which is what I use). I follow hundreds of blogs and websites through the magic of RSS feeds.

Here’s an explanation of RSS.With RSS, a visitor can “subscribe” to your website or blog. They will then be automatically alerted to new content on your site. Their RSS reader shows them your new information, so that they don’t have to visit your website to see what’s new.

I see RSS as very useful in fundraising. It is so important to engage and involve supporters — and it isn’t easy. By offering an RSS feed, you can stay in touch with supporters by sharing frequent and interesting news about your organization’s work.

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This entry was posted on Thursday, April 26th, 2007 at 7:00 am and is filed under Tip of the Week. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response.