Tip of the Week: Communicate with donors through RSS
If you’re reading this, you know at least a little something about blogs. You might even be viewing this through an RSS reader such as Google Reader (which is what I use). I follow hundreds of blogs and websites through the magic of RSS feeds.
Here’s an explanation of RSS.With RSS, a visitor can “subscribe” to your website or blog. They will then be automatically alerted to new content on your site. Their RSS reader shows them your new information, so that they don’t have to visit your website to see what’s new.
I see RSS as very useful in fundraising. It is so important to engage and involve supporters — and it isn’t easy. By offering an RSS feed, you can stay in touch with supporters by sharing frequent and interesting news about your organization’s work.
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July 6th, 2010 at 12:54 pm
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