Secrets of a winning employee campaign
AFP Vancouver has launched a new feature on their site — member stories. The first one is by Wanda Dekleva and provides an inside look at how Simon Fraser University increased the success of their employee giving campaign (especially helpful: matching gift commitment from the president and several influential internal champions). This photo is from an employee campaign event.![]()
On a related note, SFU has a new brand. I’m always interested in re-branding efforts. SFU seems to have modernized its look and added a new tagline “Thinking of the World.” Thank goodness they ditched the school coat of arms!
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