More on making donations by ATM
Wells Fargo is piloting a new way to give to charity, using their ATMs. I hope we’ll see this in Canada sometime soon (maybe through an innovator like Vancity?).
The bank’s San Francisco-area customers have the option to donate to one of six charities through ATMs. Donors can give up to $250. All gifts go to the charities anonymously.
Imagine being able to have an “option to donate” on the many electronic financial transactions we make every day. Adding a gift for the food bank when you pay for groceries by debit card or sending a donation to the United Way when you sign a credit card receipt would be so convenient. It’s not possilbe yet but maybe one day it will be.
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