The “59 smartest nonprofits online” and their ferrets
If you need some inspiration on how to develop meaningful online relationships with supporters, check out this (very un-scientifically chosen) list of the 59 smartest nonprofits online.
According to the authors: “These charities were chosen for their excellence in online storytelling and collaboration with their donors. We didn’t play favorites to one cause over another, nor did we look at their fundraising goals or number of members. Instead, these organizations are winners because of their web 2.0 smarts and a willingness to engage their constituents far beyond asking them to dig into their pockets. These are organizations that give their volunteers and members a voice and get out of the way. They’re pros at mobilizing awareness online. They’re experimentors. Innovators. On a mission. They’re fearless.”
I’ve been poking around the sites and there is so much amazing stuff going on! It makes sense that some of the biggest international advocacy organizations are on the list — online is how they mobilize support now. Smaller and more local organizations need to do it too. But how did the Ferrets Unlimited Ferret Shelter of Ohio make it on the list?? They look like a wonderful group… perhaps I need to spend more time on their site.
“Goda Playin” photo courtesy of G0Da on Flickr.
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April 23rd, 2007 at 2:09 pm
Love the new look, Andrea. Since your first posting, I have admired the breadth and depth of the information you provide. Awesome. Of course, I would expect nothing less from you! I sent the Ricky Gervais video to everyone I work with on the Banff World Television Festival selection jury. Howls of laughter could be heard from one end of Canada, to the other! Priceless!