Starting the year with… SPAM
You aren’t sending spam are you? Of course not. Neither am I. So here’s a nice list of tips for helping your emails make it through, via Guidestar. Some of the most common items that receive points from spam filters are:
- Images accompanied by little or no text
- Very long list of recipients
- Large or very long messages exceeding a recipient’s limit
- Attachments
- Colored backgrounds
- Large fonts
- Colored fonts
- Messages created with Microsoft FrontPage
- Punctuation in the subject line
- Words in ALL CAPS in the subject line
- Trigger words or phrases in the body or subject line, such as “click,” “free,” “guarantee,” “limited-time offer,” “urgent matter”
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- Procrastinator’s Guide to Year-End Fundraising
- Tip of the Week: Visit AFP’s Seven, No, Eight Blogs
- Counter-intuitive rules for success in 2008
- Weathering the Storm: the state of nonprofits in BC
