Proof that premiums work (for at least one person)
“Premiums” are the little gifts and trinkets that charities give donors before or after they make a donation. Think address labels, pens, notepads and stickers. People often ask me: Do they work? Answer: yes, depending. Are they a waste of money and an annoyance donors? Answer: yes, depending… Here’s at least one person who likes premiums, via PostSecret. I’ll talk more about premiums and when they are are a good idea in another posting later this week.
Related Posts:
- Ups and downs in direct mail
- Counter-intuitive rules for success in 2008
- New fundraising policy from the Canada Revenue Agency
- Major Gifts Intensive 08
- POD deadlines coming in March and April
