Survey says…
The 2004 Canada Survey of Giving, Volunteering and Participating was released this week.
The authors say that the results can’t be compared to the 1997 and 2000 surveys because of a change in data collection techniques and questions. I guess this will make the quality of the information better, but it is really too bad that it won’t show us the trends at play in charitable giving.
I’ll share the highlights with you as I wade through the report over the next few weeks. Here’s a start:
- 85% of Canadians report having made financial donations to charities and nonprofits in 2004
- Average amount given: $400
- Average number of donations made by each person: 4.3
- Median donation amount: $120 (this means half gave less than $120 and half gave more)
- Religious charities received 45% of all donations (health and social services were next at 14% and 10% respectively)
- The top 25% of donors account for 82% of the value of all donations
- The likelihood of being a top donor increases with religious attendance, age, household income, and education
- Top three reasons for making a donation: feeling compassion towards people in need; to help a cause in which one believes; and to make a contribution to the community
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- Canadian donations in 2004
