Blueprint Fundraising

Share your thoughts on naming rights

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If you are a regular reader of the fundit, you probably have an opinion on naming rights. The City of Vancouver wants to hear it. Fill out their survey before May 1 (that’s Monday).

This policy is so important. I would like to see something that:

  • Allows nonprofits and the City to both benefit from naming (sharing the proceeds in some manner with the majority going to capital upgrades and endowments)
  • Does not allow naming of city-run facilities (there has to be a nonprofit partner)
  • Does not allow naming in perpetuity
  • Limits the size of recognition signs
  • Doesn’t allow logos on signs
  • Doesn’t allow re-naming of already named facilities and places

That’s my two cents. Now go give ‘em yours.

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