Survey says: “sustainability” is a useless word
A recent survey of 2,500 Canadians, conducted by James Hoggan and Associates, found that 53 per cent were not familiar with the term “sustainability” and 70 per cent of respondents could not define the term.
Advice to environmental fundraisers: stop using the word sustainability!
“More than 90 per cent of Canadians fear that over-consumption of the
world’s resources threatens the health and welfare of their children —
and lack of government leadership is the biggest cause of the problem,”
Hoggan said. “Asked why Canadians don’t behave more sustainably, 48 per
cent of Canadians blame government leadership first.” Other highlights of the Hoggan survey:
- 92% of Canadians
surveyed agree Canada should phase in mandatory standards requiring all
new buildings and appliances to deliver 50% more energy efficiency
within 10 years; - 83% agree Canada should reduce taxes on income, payroll and
investment, and replace these with taxes on pollution and depletion of
natural resources; and - 82% agree Canada should introduce laws to promote denser, walkable
cities that would make public transit more practical and reduce traffic
congestion.
On an ironic note, as of April 1, the federal government has stopped funding the One Tonne Challenge which supported a wide range of community-based programs to help Canadians cut greenhouse gas emissions through their personal activities.
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