Volunteers, the beautiful people
Don’t ask me why I haven’t known about it until now because it’s been on since last year… Polo Jeans/Ralph Lauren has an entire campaign built around the coolness (and importance) of volunteering. The G.I.V.E. (”Get Involved. Volunteer. Exceed.”) collection aims to “inspire and encourage community service through volunteerism.” A portion of sales from the collection is donated to nonprofits and the ad campaign features eight real-life volunteers as models. One element of the campaign is a “Denim Drive.” More than 13,000 pairs of jeans have been donated and turned into insulation for Habitat for Humanity homes.
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