Blueprint Fundraising

Lifestyles of the Canadian ultra-rich

A new report by CIBC’s T. Stenner Group, the True Wealth Report 2006: Values and Views of Ultra-Affluent Individuals, provides an insight into Canada’s wealthiest. A few factiods:

  • Canada’s wealthiest prefer to stay at the Four Seasons
  • Favourite activities are travel and golf
  • Most popular travel destinations: London, New York, Paris
  • Cars of choice: Mercedes, BMW, Porsche
  • They collect art, antiques, and wine

There is an interesting section on “Philanthropy and Family Values” in the report. Here are some highlights:

  • The survey results indicate that the type of charitable organization
    respondents are most committed to supporting is children’s
    charities.Survey respondents are also committed to supporting the arts
    (55%) and religious organizations (42%). Mental health (10%) does not
    garner as much support within the survey sample nor does the environment (12%). It may be surprising with
    the multitude of health-related charities that health care was only the
    fourth most frequent response (38%).
  • The most important aspect of wealth for nearly half of all
    respondents (47%) is providing “Security for my family�. “Security for
    myself,�came in at a distant second with 16% of respondents listing it
    as being of primary importance.
  • 60% claim that one of the top three reasons they choose to give their
    time,money and/or support is that “While I give to support a certain
    cause or organization,I am also mindful that it provides me with
    strategic personal tax and estate benefits.�

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