Boo for the Red Cross
In a dark corner of my fundraising heart, I’m miffed at the Red Cross these days. You might think it is jealously at the relative ease of disaster relief fundraising of late… but you would be wrong!! (Although I am a little jealous about that.)
The reason is a rotten series of print, radio and television PSAs called “Blood Saves.� View the campaign here. The tagline is "Saving the World Isn’t Easy. Saving a Life Is.�
Each ad picks on a different cause: saving the environment, ending homelessness, or stopping child labour. A young person tells the story of trying to do something to change the world. Although they try their best, the world is such a huge mess that their efforts are totally futile. The ads are so depressing!! I’m sure they will recruit lots of new blood donors, but shame on the Red Cross for discouraging people from taking on the big issues that really need their attention and passion. Grrrr!
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