Feel, felt, found
Jerry Linzy of Jerold Panas, Linzy & Partners spoke at a recent AFP Vancouver breakfast workshop about “making the ask.” One of his tips really stood out for me, so here it is. When responding to a prospective donor’s objection in a solicitation, respond with “feel, felt, found.” In practice it might look something like this:
Solicitor: “Would you consider making a gift of $1,000?”
Prospective supporter: “That’s a lot of money. I don’t know if I can afford that.”
Solicitor: “Well, I know how you feel. I felt unsure about whether I could afford it when I was asked. But I found that I could pledge the gift over two years and that made it possible for me.”
Nice isn’t it? Feel felt found. Feel felt found. Easy to remember when you are feeling stressed in a solicitation and don’t know what to say next!
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- Ancient forests video from Greenpeace UK
- A better way to sell sympathy
- Corporate philanthopy moves towards sponsorship
- Solicitation tips… from 1891
