Blueprint Fundraising

Know your wristbands

ott_lifestyle200.jpgConfused by all the “awareness bracelets” representing various charitable causes? Here’s a handy reference for you. If you know of others, let me know!

For more on this ubiquitous marketing phenomenon and whether it is
possible to be cool and kind at the same time, check out this article
from the Times Online.

Yellow — Cancer (the original, started by Lance Armstrong)
Red — AIDS, MS, Blood Services
Green — Kids with cancer, environmentalism
White — Make Poverty History
Black & White — Anti-racism
Purple — Memorial to those who have been lost to cancer
Orange — Anti-smoking
Blue – Tsunami relief
Pink — Guess!

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