Donors conduct online research before they give
Do visitors to your web page find immediate and compelling information about your fundraising needs? Does your site answer donor questions such as “How are donations used?” and “What have they accomplished recently?” and “How can I give online?” New research from tech company Kintera finds that whether giving online or offline, 65% of donors report going online to research charities before they give. This is much higher than many people would have thought, me included! In addition, they found that 40% always go online before giving. The report says that 2004 was the year that online giving became mainstream and I have to agree. It’s no longer an option for charities to have poor quality websites, buried financial information, or unsecured and/or confusing donation forms.
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