Tip of the Week: Easiest way to impress your donors
Anyone who knows me is probably completely sick of hearing this! But here’s the easiest way to show gratitude for your donors and encourage their loyalty to your cause: phone them to say thank you the day you receive their donation. If you’ve tried this, you know how great it is! On a practical level, you let them know that their gift was received and that the tax receipt is on the way. On a personal level, you honour them with appreciation and get to know them better. The result: they will be impressed, flattered and know that their gift matters. You don’t have time for this? Well make time! Ask a board member to help. Recruit some volunteers. Set a limit and at least do it for all gifts over a certain amount. It’s important. If you want some stats on how important, email me or read Donor Centred Fundraising. OK people stop rolling your eyes at me now.
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