Tip of the Week: Event accounting

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I’m starting a new feature — the Tip of the Week. Every week I’ll share a tip big or small to help with your fundraising. This week it’s a little one, inspired by the $90 bottle of salad dressing posting below. If you have a tip to share, please email and I’ll post it.

newarrow_109.jpgWhen creating a fundraising event budget, include a realistic portion of staff salaries in the expenses. Unless your event is entirely run by a third party, staff are spending time on the management, administration or execution of the event. You should account for this to gain an accurate picture of the event’s real costs. Could you be raising more by devoting that staff time to another type of fundraising? Maybe not, but you should ask the question! And remember the measure of success is whether your event meets net revenue targets (not just gross revenues).

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